Founded in Shanghai in 2015 by Alex Yin, UOOYAA’s Chief Creative Director, the brand emerged from a desire to fill a gap in the fashion world — a world with no shortage of clothing, yet lacking in playful, unconventional pieces.
And so, UOOYAA was born.
UOOYAA, pronounced (Ooo-ya), means Raven in Mandarin - a symbol typically associated with bad luck in China. However, the brand has turned this omen on its head, creating a fun, positive, and playful fashion brand.
The second character in the word 'UOOYAA' in Mandarin means 'daughter'- a tribute from UOOYAA’s Founder, Alex, to his daughter Uya, a talented 12-year-old creator.
UOOYAA DESIGN
UOOYAA’s designs blend vintage charm with contemporary flair, infusing each piece with warmth, playful energy, and urban edge. Created for those who embrace individuality and don’t take themselves too seriously, every garment is crafted to spark joy and self-expression in the wearer.
